The Trust Recession – the growth of your firm is at risk

August 07, 2025

The Trust Recession – the growth of your firm is at risk

Hi,  

I’ll keep this simple…we are officially in a “Trust Recession”, and you don’t need a famous economist to tell you that. 
 
Never before has trust been vacant, not only at the highest levels of our institutions, but down to the basic level between buyer and seller. 
 
If you were to stop everything you were doing right now, and make it your life mission to master the art of trust-building in your marketing (lead gen) and sales process (conversion), you’d never have to worry ever again about the growth of your business. 
 
You know more than anyone, that the advisory industry has become commoditized. 
 
You’re being “shopped”, apples-to-apples, period – it doesn’t matter how successful you are. 
 
If you need proof of that, tell me you haven’t heard any of these in recent months: 
 
“I’m talking with other advisors besides you” 
“I can’t make a decision because my wife/partner is not here with me”  
“I’m happy with my advisor, I’m just curious what you can do for me” 
“Why should I choose you over another advisor?”  
“We need to think about this and get back to you” 
 
The irony of this, is that those questions have nothing to do with your offering, competence or years of experience - they have to do with YOU as a human being. 

Bottom line: if you aren’t creating deep trust with your potential clients very early in your sales process, you’ll end up chasing them and they won’t tell you the truth of where you stand -  
a painful process you want to avoid at all costs. 

After two decades leading the Trust-Based Selling field, Ari Galper, The World’s Number One Authority on Trust-Based Selling, has decided now is the time to make a major impact to help as many advisors as he can - through an exclusive webinar/masterclass coming up  
Tues. Aug. 12, 4 – 5pm EST:  
 
“How To Thrive In The ‘Trust Recession’ With Trust-Based Selling & The One Call Sale!” 

Here’s what you’re going to discover: 

  • Why TRUST has become the new currency and why you don’t need a pre-existing relationship to create trust to make the sale 

  • How to stop “chasing” potential clients and start getting call backs from those who are ready to come on board with you 

  • New ways to create deep trust in your sales process, so you don’t have to sell, persuade or “close”  

  • How to stop playing the “numbers” game and re-focus on your ideal clients who appreciate you the most 

  • How to stop being the “pharmacist” and start being the “doctor” 

  • The keys to collapsing your sale cycle into one, single trust-base conversation 

  • How to make the sale in a competitive-free zone (becoming a “category of one”) 

I’d highly suggest you register and join this complimentary one-time special webinar/masterclass that Ari’s hosting, registration details here: 

If bringing in new paying clients is the life blood of your business, then now, not tomorrow, is the time to upgrade your trust-building skills…if you don’t, you’ll continue to “chase” prospects who aren’t committed to you. 

If you can’t make it live, you’ll get the replay, but you’ll miss the chance to be part of our live Q&A section at the end of the webinar/masterclass, where you can challenge Ari with any sales scenario that has you stumped right now! 

Don’t miss this! 

Warmest regards, 

Seth