- Dental Practice Optimization
- Posts
- Optimizing Your Vendor Relationships: How to Negotiate Better Rates & Terms
Optimizing Your Vendor Relationships: How to Negotiate Better Rates & Terms
Dental Practice Optimization

Welcome to Dental Practice Optimization!
Trivia Question❓
Which dental lab innovation in the 1980s allowed for more precise crowns and bridges by using computer-aided design and manufacturing (CAD/CAM) technology?
Answer at the bottom of the newsletter
Optimizing Your Vendor Relationships: How to Negotiate Better Rates & Terms
In any dental practice, vendors are essential partners—from supply companies and labs to software providers and equipment reps. But too often, these relationships run on autopilot. Prices creep up, contract terms stay unchanged, and inefficiencies go unnoticed. If you want to boost profitability without cutting corners, one of the smartest moves you can make is to optimize your vendor relationships. When done right, this doesn’t just reduce costs—it improves service, strengthens partnerships, and gives you more control over your bottom line.
Start by reviewing your current vendor list. Who are you working with for supplies, labs, equipment, IT, software, and marketing? Create a spreadsheet that lists the vendor, contact person, current pricing, and renewal terms. You may be surprised to find overlapping services, outdated contracts, or automatic renewals you didn’t even realize were happening.
Next, schedule time to renegotiate. Many practice owners assume pricing is fixed—but it’s not. Vendors want your business, and many are willing to offer better rates, improved payment terms, or added value (like faster turnaround or training) if you simply ask. Don’t wait until the end of a contract—proactive communication shows that you’re a savvy operator, not just a passive customer.
Benchmarking can give you leverage. Reach out to 2–3 competing vendors and request quotes. Use those numbers to renegotiate your existing contracts. Even if you stay with your current supplier, you’ll gain clarity on where you stand in the market—and often uncover opportunities to bundle services or secure discounts for early payment or loyalty.
Also consider streamlining. Working with too many vendors often creates confusion, errors, and inefficiencies. Consolidating your supply orders or choosing one primary lab can reduce administrative burden and make your practice more agile.
Communication is key. Set expectations with your vendors: What turnaround times are acceptable? How do you want issues resolved? What level of support do you expect? Regular check-ins and performance reviews help ensure accountability and alignment.
Finally, remember that vendor relationships are just that—relationships. Treat your reps with respect, provide feedback, and acknowledge great service. When vendors see your practice as a valued, long-term partner, they’re more likely to go the extra mile for you.
Optimizing vendor relationships isn’t about squeezing pennies—it’s about building a practice that runs smarter. A few strategic conversations today can lead to thousands in savings, better service, and a stronger foundation for long-term success.
Discover how to grow your business with a podcast and turn warm & fuzzy feelings into cold, hard cash.
Grab a copy of the Amazon Best Seller HERE!
College Bound? Don’t Overpay for Tuition
Big changes are coming to financial aid and admissions for the Class of 2025 and beyond. Join college funding expert Seth Greene for a free educational webinar on how to qualify for the maximum amount of free money for college…no matter how much you make.
🗓️ Thursday, September 25 | 11AM–12PM ET | on Zoom
🎓 100% educational. Nothing will be sold.
👨👩👧👦 Perfect for all parents, but especially those of sophomores, juniors, and seniors.
👉 Register Here!
Want to Sell Your Business Without Paying Capital Gains Tax?
Join our free webinar to learn how successful business owners are using a tax-exempt Asset Diversification Trust to exit $1M+ companies, eliminate capital gains, reduce estate taxes, and retain full access to their pre-tax proceeds.
➡️ Not a CRUT, not a DST, not a gimmick.
➡️ IRS-compliant, court-tested, and already in use.
➡️ Nothing will be sold...just powerful strategies.
Event Details:
📅 September 25th, 2025
🕒 2PM to 3PM ET
💻 Zoom
Upcoming Legacy Webinar: Family Rituals & Ceremonies That Preserve Values
Learn how to create meaningful rituals that pass on values, strengthen identity, and bring your family closer together. Join estate planning expert Stan Miller for this free, one-hour session on how to use tradition to shape your legacy.
📝 September 25th, 2025 | 12PM - 1PM ET | Zoom
➕ Live giveaway: 5-star resort stay!
🌐 Register Now
💡 Answer to Trivia Question:
CEREC.
Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!
Watch this 7 minute video about how to direct message anyone who interacts with your online ads, or your competitor's ads: Watch HERE!
Want to Grow Your Business with a Podcast? Grab a copy of my new book here: Ultimate Podcast Book