Mindet: The Key To Dental Prosperity

Unfortunately, most dentists tend to think of their practice simply as the place where they practice their profession.  You are probably wondering… “Why unfortunate?”  The answer is simple - because how you think and what you believe determines what you do and how you focus your energy and spend your time.

Michael Gerber, who wrote the book “The E-Myth” describes most small business owners as technicians with a particular skill who go into business for themselves.  Think of the plumber who starts a plumbing business or the baker who opens a bakery.  Most dental practice owners, even though highly educated and well compensated, fit a similar profile.  

One of Gerber’s most famous quotes is, “If your business depends on you, you don’t own a business—you have a job.”

Changing your mindset is key to escaping the proverbial dental treadmill of trading time for money, where the only pathway to a better income is working harder and longer.  Thinking about your practice as a business, not just where you practice your profession, requires a skill set not taught in dental school.

Practice owners who optimize their business skills in addition to their clinical skills enjoy much higher levels of financial success than those who don’t.  More importantly, though, they operate their professional and work lives in a way that supports their desired lifestyle with more time for family and less stress.

Where to start?  Read Gerber and become a voracious reader of all things business and don’t be afraid to seek outside help or coaching.

Which of these 4 DSO Strategies is best for YOU and Your Dental Practice?

When it comes to the growth, sustainability, and security of your business, a DSO can bring everything you need to the table ... if you understand what you are looking for, and how to find it!  There are 4 Key Strategies which a DSO can serve ... which is best for you?

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Download a free copy of Dr. David Dinsmore's latest book “Foundational Wealth”:  to find out more and to get started.

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See you Wednesday!

The Dental Practice Optimization Team