“Edutainment” Marketing: Why Your Next New Patient Might Come from a Reels Video

Dental Practice Optimization

January 19, 2026

Welcome to Dental Practice Optimization!

Trivia Question❓

Which viral social media trend helped dentists engage younger audiences online most effectively in 2025?

Answer at the bottom of the newsletter

“Edutainment” Marketing: Why Your Next New Patient Might Come from a Reels Video

In the age of scrolling, attention is the new currency—and educational content alone doesn’t cut it anymore. That’s why a growing number of dentists are embracing “edutainment”: short, engaging videos that teach something useful while also making viewers smile, laugh, or connect on a personal level. Think of it as oral health advice paired with personality, relatability, and just enough entertainment to make people stop mid-scroll and watch.

Whether it’s a 30-second Instagram Reel busting common tooth-whitening myths, a quick TikTok explaining why sensitivity happens, or a behind-the-scenes clip of your team decorating the office for Halloween, these casual, bite-sized videos create familiarity in ways static posts can’t. You’re not just showing up as a clinical expert—you’re showing up as a real person. That human presence builds trust well before someone ever schedules an appointment, and it makes your practice feel approachable rather than intimidating.

Patients want to know their dentist is knowledgeable, but they also want to feel comfortable walking through the door. A short video of your hygienist trying a trending dance, your assistant explaining flossing in plain language, or your front desk team joking about appointment reminders sends a subtle but powerful message: “We’re approachable, friendly, and you’ll feel at ease here.” These small glimpses of personality can be just as persuasive as years of experience when it comes to attracting and retaining clients.

The good news is you don’t need to be a performer or professional videographer. You just need to be present and consistent. Use trending audio, simple scripts, everyday patient questions, or moments that naturally happen in your office. Authenticity always beats polish, and consistency is more important than perfection.

The real magic of edutainment is its reach. Content like this gets shared, extending well beyond the initial viewer to their entire network. It informs, entertains, and markets your practice—all in under a minute—while helping your audience feel connected and cared for.

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💡 Answer to Trivia Question:

Short “myth-busting” clips that mix humor and facts about oral hygiene.

Watch this 6 minute video about how to import anyone else's social media networks and turn them into leads for your business: Watch HERE!

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